Kinship

The African continent is a land alive with an intoxicating energy that invigorates the present, inspires many vivid futures, and re-imagines her storied past for generations to come.

Africa’s southern tip is home to an eclectic array of histories and mythologies deeply rooted in her soil, nourishing nature’s bounty and giving forth colour and smell and taste and touch – an amazement on the senses. This African spirit blooms across the landscape, ancient natural miracles that still stir and stimulate today, as they have for centuries passed.

That spirit is hard to define, harder even to distil. But what if that that essence could be bottled? What if Africa’s natural abundance, her awe-inspiring sensory experience, and her enchanting memoir could be boiled down into a single sip?

Boldly answering that what if is Kinship Spirits, the brand roof that houses the shared roots of its products. Kinship draws on native narratives – implanted in a country rich in its traditions of oral histories and story-telling – to craft a range of fine, small batch, craft spirits (from local produce), each one steeped South African symbolism.

You see, a drink is more than just some liquid in a bottle or glass. A drink is a discourse with the drinker, and a conversation with the crafter, one that will linger on the lips long after the taste dissipates. A drink is a dialogue that draws you in to an immersive experience of enjoyment and sharing.

This is why Kinship is passionately driven to authentically and authoritatively contribute to the global discourse around heritage spirits, with proudly Made-in-SA distillations, distinctive and distinguished. It’s also why each of the heroes of the spirits brands are emblematic of the rich history and diverse nature of Kinship’s home and host country.